• January 26, 2026

TBA strengthens global leadership team

TBA strengthens global leadership team

TBA strengthens global leadership team 1024 682 micebook.

Global brand experience agency TBA Group has announced three senior appointments as it continues to expand its global footprint across the US, EMEA and APAC.

Lisa Wrake joins TBA as group creative director, responsible for shaping the creative vision of the business across all regions, while Hina Mistry joins as group business director.

Previously at Jack Morton, Wrake brings more than two decades of experience creating impactful brand experiences for some of the world’s most recognised brands.

Mistry also joins from Jack Morton and brings deep expertise in integrated brand experiences, innovation and client leadership. She will play a key part in shaping strategic growth across TBA Group’s international client portfolio, supporting collaboration and consistency across the Group as it continues to scale globally.

TBA US welcomes Dan Rogers as head of live, bringing extensive experience in delivering high-profile, integrated, experiential campaigns for global brands. He joins from Wasserman, where he helped build the US Experience offering and led major partnership activations across sport, entertainment and culture.

The appointments reflect TBA Group’s continued international expansion, following the recent launch of TBA Australia in November.

“Lisa, Hina and Dan bring an exceptional combination of creative vision, commercial leadership and live experience expertise,” said TBA Group CEO Guy Horner. “As our global footprint continues to expand, these appointments ensure we are perfectly positioned to deliver bold, innovative work for our clients around the world.”

 

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