• December 16, 2025

micebook 2025: what we built, what we learnt and what’s next

micebook 2025: what we built, what we learnt and what’s next

micebook 2025: what we built, what we learnt and what’s next 1024 683 micebook.

With the end of another busy year in sight, it feels like the right moment to pause, reflect on everything 2025 threw our way, and say a huge thank you to the community that showed up, travelled far, joined in and made it all worthwhile.

Let’s start with our year in numbers…

3 new events launched in 2025, with X, Northern Edition and Corporate Connect joining the micebook calendar alongside EXPO, LUXE and Awards

10 destinations visited and 54 flights taken, resulting in some ambitious travel schedules and a collective calendar full of very early alarms

4 continents explored by team members in 2025, spanning Europe, Asia, North America and Australia. (Antarctica, we’re coming for you next.)

471 articles published on micebook.com, covering industry news, Destination Touchdown features, Venue of the Week spotlights and partner stories throughout the year

37,769 industry professionals connected with micebook across our digital channels

37 WhatsApp groups joined, muted, unmuted and occasionally abandoned in the name of event logistics

Countless conversations sparked, from curated one to ones and structured meetings to the chats that happened between sessions, over coffee or well after the agenda officially ended

200 (ish) miles travelled north for the launch of Northern Edition, bringing micebook to a new region and a new audience

9 backup plans activated at various points, all executed calmly (for the most part.)

0 passwords required for our inclusive awards night, celebrating the people, teams and ideas moving events forward (although 360 fans were waved quite enthusiastically).

4 mindsets unlocked at X, designed to push boundaries and spark new ways of thinking

300 trees planted to grow the micebook forest, following the sustainable tracking of our first event

12 ducks herded, with mixed results but excellent morale

1 team ready to do it all again in 2026

So, what’s next?

2026 is already taking shape, with a calendar that brings together our flagship events alongside some exciting new chapters. We’re kicking things off early with micebook EXPO returning to Convene Sancroft on 2–3 February, followed by Northern Edition at the Treehouse Manchester on 26 March, continuing to grow our community beyond the capital and into new spaces.

Summer brings one of our most anticipated moments of the year, with the micebook Awards taking place on 25 June at The Chancery Rosewood, celebrating the people, teams and ideas shaping the events industry. In the autumn, X heads to Oman from 1–4 October, taking our most experimental format to a destination built for challenge and deeper connection.

We’ll close the year with micebook LUXE on 9–10 November at Chewton Glen Hotel & Spa, bringing luxury buyers and suppliers together for meaningful conversation in a truly fitting setting. Alongside our events calendar, we’ll also be launching our C-Suite Summit in New York, with further community moments, content and experiences rolling out across the year, because as ever, what’s planned is only part of the story.

Same time next year?

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