• December 10, 2025

ITA Group acquires UK & Netherlands-based event agencies

ITA Group acquires UK & Netherlands-based event agencies

ITA Group acquires UK & Netherlands-based event agencies 1024 684 micebook.

ITA Group, a global provider of engagement solutions, has announced the acquisition of two European event agencies – UK-based C2events and Netherlands-based Daymakers.

C2events (main image) is an employee-owned events agency, specialising in healthcare, pharmaceutical and biotech events for over 20 years. ITA GRoup said C2events complements its pharmaceutical events team to deliver seamless global event solutions, enhanced compliance capabilities, sustainability leadership and industry-leading processes.

“ITA Group’s commitment to innovation and employee ownership aligns perfectly with our culture and vision for the future,” said Mark Saxby, executive director, C2events. “Together, with our incredible teams, we can deliver a broader range of services to our healthcare and pharmaceutical clients across Europe and beyond.”

Daymakers has designed live and digital experiences for over 40 years, blending content, platforms and technology to create events full of emotion. With expertise in immersive content, AR/VR capabilities and engagement tools like Reply.live, Daymakers brings innovative technology and creative approaches that enhance attendee engagement and deliver measurable results across Europe.

“Joining ITA Group represents an exciting opportunity to expand our impact while maintaining the values and client relationships we’ve built,” said Niels Janssen, CEO, Daymakers.

“This partnership allows us to combine our creative and technological expertise with ITA Group’s global reach and resources, creating extraordinary experiences for clients throughout Europe and around the world.”

C2events and Daymakers will continue serving their clients with the same trusted teams and leadership in place. All team members will remain integral to operations and become part of ITA Group’s employee-ownership culture, reinforcing the commitment to their expertise and growth.

“These acquisitions represent a natural evolution in our growth strategy and our commitment to serving clients wherever they do business,” said Sarah Haines, resident – Event Solutions, ITA Group. “With over 400 team members now dedicated to event solutions across multiple continents, we can inspire and motivate audiences in Europe and around the world through exceptional, locally managed experiences.”

The European expansion builds on ITA Group’s recent global growth initiatives, including the acquisitions of NKD in London (2022) and HTK in Ipswich (2023), as well as the addition of Sydney-based Performance Incentives (2024).

ITA Group now comprises more than 1,200 team members, with offices in the US, Australia, the UK, and the Netherlands, and strategic partnerships in Belgium and Singapore.

 

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