• November 3, 2025

Connect Live rebrands as Vyra

Connect Live rebrands as Vyra

Connect Live rebrands as Vyra 900 600 micebook.

Connect Live, a full-service event production and technology partner, has announced a rebrand to Vyra.

The agency, which works with brands including Lotus Cars, MG Motors, Bentley Motors, BYD, Aston Martin, Zenvo, and Pirelli, said the evolution reflects an ongoing commitment to providing cutting edge, live events expertise.

Managing director Joe Duffield explained: “This is not just a new name; it reflects our evolution and ambition. Vyra is movement, from the Latin roots of motion, symbolising growth, energy, and forward momentum, something that we are passionate about bringing to all our clients.

“Built on 20 years of expertise as Connect Live, we carry forward the same values, trust, and craft. Vyra opens space to scale, adapt, and enter new markets. This is not a rebrand, but a recalibration for what’s next.”

As part of its growth, Vyra has appointed James Davies as head of global projects, bringing over a decade of experience in international productions, concert touring, and high-end corporate events.

Davies will lead the strategy and delivery of global projects, strengthening client relationships and expanding Vyra’s ability to deliver bold, transformative experiences worldwide.

Vyra builds on a history of pioneering projects, ranging from the hybrid real-life and virtual cinematic reveal of the Aston Martin DBX707 launch, which quickly pivoted to a fully virtual event garnering over half a million global views, to groundbreaking anamorphic and automotive reveals such as the MG IM 5 and IM 6, where an impressive 11 × 7 m, 9 m-high anamorphic LED cube combined immersive storytelling with technical expertise.

The agency has also delivered full technical production for landmark cultural events, including the Attitude Pride Awards for three consecutive years, championing visibility, inclusivity, and community impact.

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