• October 16, 2025

micebook Award Winners Spotlight: Top Banana X IFS

micebook Award Winners Spotlight: Top Banana X IFS

micebook Award Winners Spotlight: Top Banana X IFS 1024 684 micebook.

Top Banana and IFS won the award for Best Conference at this year’s micebook Awards for IFS Unleashed. We shine the spotlight on the winning entry…

IFS Unleashed 2024 was a five-day global event in Orlando welcoming 3,000+ delegates and 300+ crew. As IFS’ flagship conference, it aimed to engage customers, partners, and prospects – setting a new standard for delivery. Top Banana partnered with IFS to shape a bold vision, aligning objectives around growth, efficiency, and brand leadership in industrial AI.

Held at the Marriott World Center, the venue housed keynotes, demos, and 140+ breakouts. A triple LED main stage and 66-metre curved screen added high-impact visuals. The layout was zoned into Product, Industry, and Sandbox areas to create a hands-on, personalised journey.

Plenary sessions featured IFS leaders, customer stories, and names like Usain Bolt. New formats included a 90-min product showcase and hybrid streaming to broaden reach.

Despite Hurricane Milton disrupting UK travel, contingency plans ensured delivery went ahead smoothly. Outcomes surpassed all targets: record attendance, revenue uplift, media impact, and strong delegate feedback. IFS Unleashed 2024 was a best-in-class event, proving the power of collaboration.

Judges were impressed by the production, which they described as innovative and creative, the immersive stations, and the high levels of engagement among guests.

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