• September 8, 2025

allpoints expands with PR & marketing division

allpoints expands with PR & marketing division

allpoints expands with PR & marketing division 1024 683 micebook.

allpoints, the growth and M&A advisory specialists for the events and creative sector, has officially announced the launch of a new PR and marketing division.

This expansion is marked by onboarding seven premier clients within the past few months, including INVNT, INCA Productions, Illusion Design & Construct, The Remarkables, and Connect Live, to name a few, solidifying its status as a full-spectrum strategic partner for agency leaders within the events and creative industry.

The expansion enables allpoints to bridge the gap between high-level advisory services and frontline visibility, brand building, and media strategy. “By evolving into PR & Marketing, allpoints now offers an end-to-end suite of services to help support leaders and drive visibility, engagement, and meaningful growth,” said allpoints founder Max Fellows.

The new PR & marketing division is headed by Megan Johnstone-Mackie, allpoints’ PR & Marketing expert, and supported by Saffron Sumner, PR & strategy expert.

“Direct sales are harder than ever, buyers are more selective, decision-making is slower, and traditional routes to market are saturated. That’s why PR is no longer optional; it’s essential,” said Johnstone-Mackie.

“Agencies can’t just rely on a few announcements or hope their work speaks for itself. PR and marketing today is about building authority, credibility, and influence, consistently showing up in the right places with the right point of view. When done well, it opens doors long before an RFP is even written, creating trust and visibility that makes every new business conversation easier.”

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