• July 10, 2025

MCI UK acquires Pure Communications to accelerate growth

MCI UK acquires Pure Communications to accelerate growth

MCI UK acquires Pure Communications to accelerate growth 1024 535 micebook.

MCI UK, part of the global mci group, has announced a merger with London-based events and communications agency Pure Communications Group.

The announcement follows MCI UK’s recent merger with Meet & Potato, which extended the agency’s reach into the North. With the addition of Pure, MCI UK strengthens its presence in the capital, and in the UK, with new talent and capabilities in London and Liverpool.

It represents a new strategic direction for MCI UK—bringing together a 60-strong expert team across the country to offer clients a powerful, integrated engagement agency model, backed by global infrastructure.

MCI UK serves clients across financial services, technology, healthcare and professional services, delivering end-to-end solutions—from strategic consulting and content to creative, events and community services.

This evolution supports growth in professional services and tech, and positions MCI UK as a more consultative, insight-led partner. It said the acquisition will enable clients to benefit from new service lines including venue sourcing, video production, internal communications and strategic storytelling, full UK coverage with a central London hub and strategic consulting and creative services from senior experts across brand, content and communications.

MCI UK is led by Charlee Gough, managing director, supported by a leadership team that brings a blend of creative, strategic and operational expertise.

Gough commented: “We are reimagining how we partner with clients—with new and existing talent, expanded capabilities, and a stronger presence across the UK. We are building a creative and consultancy-led engagement marketing agency to help our clients solve their audience challenges. We’re incredibly excited to welcome the Pure Communications Group team to MCI. This merger represents more than just growth — it’s a meaningful step forward in our ability to offer richer, deeper and more integrated experiences for our clients.”

Charlotte Gentry, founder & CEO of Pure Communications Group, said: “This merger marks a defining moment in Pure’s journey. What began as a boutique agency built on strategic thinking and brilliant execution is now evolving into something even more powerful. MCI’s global reach and shared values give us the platform to do more — for our clients, our people, and the industry we’re proud to help shape.”

Janine Hart, managing director of Pure Communications Group, added: “Merging with MCI is an energising and exciting step for everyone at Pure. It opens up global opportunities for our team and enables us to expand our offering, while staying true to the personal service and creative excellence our clients know and trust. Together, we’re ready to push boundaries and explore bold new directions.”

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