• May 8, 2025

Strata wins pitch for OMODA & JAECOO UK Launch

Strata wins pitch for OMODA & JAECOO UK Launch

Strata wins pitch for OMODA & JAECOO UK Launch 1024 683 micebook.

Strata has been appointed as the brand experience agency for OMODA & JAECOO in the UK, overseeing the full 2025 events calendar for both automotive brands.

Owned by Chery Automobile, China’s fourth largest carmaker, this marks a major UK market entry and positions as the lead partner for all experiential work tied to the launch and ambitious growth of OMODA & JAECOO in the region.

The scope of work includes end-to-end event delivery, production and creative strategy and will include multiple vehicle launches, lifestyle and national events, sponsorship activations and media test drive support.

The appointment follows the successful JAECOO 7 launch in January and a competitive pitch process that saw Strata come out on top across all evaluation areas, including creativity, automotive expertise, flexibility, case studies and team capability.

Strata’s proposal was built around a shared creative framework that gave both OMODA & JAECOO a consistent core while allowing each to express its individual brand identity.

The agency’s track record in the automotive sector, with experience currently across 23 brands, was a key differentiator in the decision.

Victor Zhang, UK Country Director OMODA & JAECOO UK commented: “Strata has been instrumental in helping OMODA & JAECOO achieve an ambitious launch schedule with flair, originality and quality. Together, we are working to make a real impact on the UK’s automotive landscape.”

 

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events





    WordPress Ads