• February 11, 2025

mccglc expands into the UAE 

mccglc expands into the UAE 

mccglc expands into the UAE  1024 683 micebook.

London-based brand experience agency mccglc has opened a new base in Dubai in response to client demand.

The new office will be overseen by mccglc MD Arran Cruickshanks, who will spend regular periods of time in the UAE to bring clients to the region alongside developing local UAE business.

It will be run on a day-to-day basis by mccglc global account director Alice Doueihi, resident in Dubai. Alice has worked and lived in the Middle East for over six years and is fluent in Arabic and other languages. She is renowned for running luxury experiential events in Los Angeles, has worked in advertising and brand activation throughout the Middle East and has a long relationship with mccglc global clients.

Cruickshanks said: “We’re proud to announce that mccglc is officially open for business in Dubai. Dubai is an important focal point for global businesses, and an increasing number of clients have asked us to support their events in the region. It’s the right time for us to have a permanent presence.”

Doueihi added: “This is the dream destination for us to produce our best work with our clients. Dubai’s infrastructure is uniquely built to support seamless experiences – be they live, virtual or hybrid. These technologies are significant because they don’t just enhance events – they provide that “wow factor” and create immersive, emotionally stimulating experiences. They also allow us to push our creative boundaries, deliver measurable impact, and help our clients achieve greater engagement, reputation, and recognition.”

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