• February 10, 2025

beam announces new Chair and Vice Chair

beam announces new Chair and Vice Chair

beam announces new Chair and Vice Chair 1024 683 micebook.

beam, the UK trade association for the business events, accommodation, and meetings industry, has officially appointed its 2025 Chair and Vice Chair following a successful year of growth and transformation.

At the Gala Dinner on 7 February, at The Grand Birmingham, Julie Shorrock, managing director of HTS and outgoing beam Chair, formally handed over the position to Louisa Watson, marketing director & sustainability lead at Wyboston Lakes Resort. David Tremmil, managing director of Inloco Events and vice chair of UKEvents was named vice chair.

The event welcomed over 240 industry leaders, government ministers, and VIPs to celebrate beams achievements, network, and raise £4560 for Meeting Needs.

Milestones over the past year include expanding the board to 13 members, including introducing a vice chair position to enhance decision-making capabilities, hosting several high-profile industry events including The State of the Nation event at Cliveden House and becoming the first Corporate Group Member of the APPG, signifying a key step towards greater collaboration with government ministers.

Shorrock, outgoing chair, commented: “The last year has been transformative for beam. We’ve made incredible strides in raising our profile, strengthening partnerships, and setting the foundation for further growth. I am immensely proud of what we’ve accomplished.”

Incoming chair Watson added: “I’m honoured to step into this role at such an exciting time for beam. In 2024, we demonstrated the true power of collaboration and advocacy, and in 2025, this will remain my key focus. By strengthening our collective voice through strategic partnerships and continued engagement with government via the APPG Corporate Membership, we will drive real change and create even greater opportunities for our members.

“Collaboration is at the heart of everything we do, and by sharing key learnings, championing best practices, and building even stronger connections, we will empower ourselves with the insights and influence needed to shape the future of our industry.”

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