• January 21, 2025

X: by micebook host venue and destination and revealed

X: by micebook host venue and destination and revealed

X: by micebook host venue and destination and revealed 1024 576 micebook.

We’re thrilled to unveil that the inaugural X: by micebook is heading to the new Gran Hotel Taoro in Puerto de la Cruz, Tenerife – an authentic gem where vibrant history meets stunning five-star luxury.

This October, we’re inviting event professionals to step into the unknown and unlock a programme filled with discovery, connection, and unforgettable moments in a setting like no other.

Gran Hotel Taoro, one of Spain’s oldest grand dames, is set to reopen in Tenerife this spring following a major renovation to restore and reimagine the property for future generations.

Located in Puerto de la Cruz, the property will offer 199 rooms, gourmet restaurants, terraces, flexible meeting and event space, three pools and the Sandára Wellness Center, and a Congress Centre annex to the hotel.

“We are thrilled to be working with micebook as host hotel for the inaugural X: by micebook event.  This is a great opportunity for Gran Hotel Taoro to host such a prestigious industry event in the hotel’s opening year and showcase the evolution of this iconic luxury urban retreat sitting majestically overlooking the Atlantic Ocean and Mount Teide to a valuable audience of event professionals,” said  Rosy Gotlib, Director of Sales & Marketing at MyWay Hotels & Resorts.

“Our UK representative Jo Beames and I look forward to welcoming you to rediscover authentic Tenerife North with its mix of stunning landscapes and the reimagined Gran Hotel Taoro in October.”

Located in the north of the island of Tenerife, Puerto de la Cruz was one of the first places in the world to attract the burgeoning international tourist trade of the late 18th Century. With its long history of distinguished visitors such as Humboldt or Berthelot and its world-famous wines cited in Shakespeare’s plays, Puerto de la Cruz is an exciting proposition for planners looking to discover a different side to Tenerife.

We’re delighted to be partnering with Tenerife Convention Bureau to support with creating an exciting experience that showcases what the destination has to offer.

“Tenerife is thrilled to have been selected as the host destination for the X: by micebook inaugural event. With the re-opening of the newest luxury property on the island, the iconic Gran Hotel Taoro, it is the perfect time to rediscover Puerto de la Cruz and the Tenerife North area, a lesser-known part of the island,” said Diego Fernandez, Manager, Tenerife Convention Bureau.

“Delegates joining the event will be up for a treat, discovering authentic venues and traditional villages, experiencing high end hospitality, and enjoying incentive activities surrounded by our breathtaking national park, that makes Tenerife a surprising destination for meetings and events.”

Nic Sancho, Director of Growth & Creative Strategy at micebook added: “We are so excited to bring our very first edition of X by micebook to Puerto de la Cruz at the fully refurbished Gran Hotel Taoro. The luxury boutique feels of the hotel, its little-known location surrounded by botanical gardens and its proximity to surreal volcano landscapes, perfectly embrace what X by micebook is all about.

“We couldn’t wish for better partners to welcome our delegates in Tenerife, step into the unknown and to unlock a programme filled with discovery, connection, and unforgettable moments in a setting like no other.”

A bold new 1-1 networking experience where the future of meetings and business connections is reimagined, X: by micebook represents the place where cutting-edge destinations and game-changing ideas are found and meaningful connections forged.

Over three dynamic days, attendees will embark on a journey unlike any other, set against the backdrop of an exceptional international location. The “X” symbolises discovery, innovation, and collaboration—core elements that are reshaping how we approach meetings, incentives, conferences, and exhibitions.

Find out more and register your interest now

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