• December 16, 2024

Agency leaders retreat 2024 – highlights and pics

Agency leaders retreat 2024 – highlights and pics

Agency leaders retreat 2024 – highlights and pics 1024 683 micebook.

Event agency leaders from Cheerful Twentyfirst, OrangeDoor, Seven Events, Strata, Parallel Blue, Impacct, Sledge, Crescendo, Nteractive and Powwow Events attended the micebook Agency Leaders Retreat, hosted at the luxurious Schloss Elmau last week.

The retreat gave leaders the opportunity to step away from the demands of daily life and embrace the unique property – host to the G7 Summit in both 2015 and 2022 – designed for reflection, renewal, and connection. Surrounded by stunning Alpine scenery, and covered in snow, we were transported to a magical winter wonderland.

Leaders took part in several sessions – one of which was hosted above the clouds at the Zugspitze summit (the highest point in Germany) – where they reflected on business in 2024, discussed key challenges within their agencies and the wider industry and economy, and looked ahead to 2025 and beyond, debating the future of agencies, generational gaps, skill sets, and more.

These candid conversations continued throughout the three days, over lunches, dinners, drinks, and even in the pool.

The group got to experience all that Schloss Elmau has to offer, which is plenty. Nestled in the Elmau Valley, the luxurious property features two hotels – the Hideaway and Retreat – eight restaurants, six spas, two gyms, a yoga pavilion, two wine cellars, a concert hall, two libraries and cosy lounges galore (Check out our property spotlight here). We also enjoyed delicious dinners at several of the hotel’s restaurants.

On the second morning, we headed to the Zugspitze summit and took part in a team building activity, building sleds, which we raced down a snowy slope, before gifting them to a local kindergarten group.

After a hearty lunch, some chose to hit the slopes of the Zugspitze glacier for an exhilarating ski experience while others retreated to Schloss Elmau to make the most of its multiple pools and spas.

Thanks to our partners, including Kathy from All About Flights for ensuring seamless travel arrangements, to Lukas Leitz and the team at Schloss Elmau, and Karina Lopprich at Weichlein DMC and Barbara Govers from Alpin Convention for their contributions and helping bring this retreat to life.

Check out the photos (CREDIT: Fend Photography Matthias Fend 📷 Maximilian Fend)

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