AbleMaxx has announced the appointment of Heidi Williams as the new UK account director for Destination DC, the official Convention and Visitors Bureau (CVB) for Washington, DC.

Williams is a seasoned MICE specialist with over 15 years of global experience in strategic sales, event management, and business development. Her previous roles include managing a range of client portfolios at BI WORLDWIDE, consistently delivering impressive results in enhancing brand presence and driving revenue growth.

“We are thrilled to welcome Heidi to the AbleMaxx team,” said Maxine MacPherson, founder & MD at AbleMaxx Ltd. “Her extensive background and innovative approach will be instrumental in driving our initiatives forward and strengthening our partnership with Destination DC.”

Williams added: “I am excited to join AbleMaxx Ltd and work with Destination DC. Washington, DC, is a vibrant and dynamic city with so much to offer, and I look forward to contributing to its growth as a premier travel destination for UK visitors. As an agency planner previously, I have always recognised the value a CVB brings to event planners, and I know Destination DC to be best in class in the UK MICE industry.”