The fresh Group has been awarded the contract to deliver the Milken Institute’s Middle East and Africa (MEA) Summit, to be held 5-6 December 2024 at the St Regis Abu Dhabi.

The win follows a competitive pitch process earlier this summer and marks a significant milestone in fresh’s continued global expansion.

The Milken Institute, a renowned nonprofit, nonpartisan think tank, focuses on accelerating measurable progress on financial, physical, mental, and environmental health. The 2024 MEA Summit serves as a vital platform for bringing together influential leaders to discuss, confront, and create solutions to the region’s most pressing issues.

Katie Clark, Director of Client Relationships at fresh, said: “This was an incredibly exciting pitch win for us this year and we couldn’t be more delighted to commence our partnership with the Milken Institute to deliver this incredibly high profile, global event.

“I am so proud of the whole team behind this pitch. It has been a real testament to the fresh joined-up thinking that we pride ourselves on, seeing our production creative, content, film and project teams coming together to deliver a strong proposal to the Milken Institute to get this over the line.”

Stephanie Ahoni, director of events at The Milken Institute added: “Our supporters, speakers and attendees know we set a high bar for our events, and our agency partners must be able to deliver on those expectations. We are excited to welcome fresh and look forward to working with them to bring our MEA Summit to life.”

With over 900 delegates expected to attend, fresh is now in the preproduction phase, gearing up for the delivery of this two-day event that will draw attendees from across the globe.