• September 13, 2024

Identity expands in Middle East

Identity expands in Middle East

Identity expands in Middle East 1024 683 micebook.

Global live events agency Identity has announced the opening of a new office in Ras Al Khaimah (RAK), aimed at expanding the company’s operations and enhancing its ability to serve clients across the Middle East.

This new office is part of Identity’s broader strategy to strengthen its regional presence and support its long-term growth objectives, while also creating new opportunities for community engagement and collaboration within the Middle East region

Ras Al Khaimah was selected for its strategic advantages, including proximity to key markets, access to a skilled workforce and a favourable business environment. In 2023, the Emirate recorded 1.22 million overnight arrivals, with a 40% increase in international visitors, highlighting its appeal as a business and tourism destination.

The Emirate has also become a key hub for international events, hosting significant conferences such as the Arab Aviation Summit, the Pacific Asia Travel Association (PATA) Annual Summit and the World Tourism Forum Lucerne Start-Up Innovation Summit.

Dr. Ray Tinston, MD of Identity Middle East, said: “Ras Al Khaimah’s dynamic growth and strategic location make it an ideal base for our operations. The Emirate’s strong commitment to sustainability aligns perfectly with Identity’s core values, enabling us to better serve our clients while contributing to sustainable development in the region.”

Earlier this year, Identity’s parent company The Human Network, acquired the Smyle Group in a bid to “become the leading network in delivering exceptional experiences and outstanding content, globally”.

 

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