The South by Southwest (SXSW) creative festival and conference is heading to London next year, marking the European debut for the renowned event.

SXSW will continue the SX tradition of celebrating the convergence of creativity, culture, and technology, taking over dozens of venues, galleries, clubs and other spaces in Shoreditch over the course of a week in June 2025. It will feature speeches, music, tech, gaming and screen showcases, as well as host arts, design and fashion exhibitions and immersive experiences.

As SXSW’s European edition, SXSW London will have a particular emphasis on creative talent from across Europe with opportunities for attendees, performers, and the broader London community to collaborate and innovate. SXSW London will also continue to develop Austin’s focus on climate action and sustainability, with the ambition to drive positive change for future generations.

SXSW expanded its global footprint last year, taking the iconic annual event from Austin, Texas, to Sydney, Australia.

“We couldn’t be more excited to bring the SXSW experience to London,” said Jann Baskett, co-president and chief brand officer of SXSW. “Following the success of SXSW Sydney, this is an incredible new opportunity to highlight the elements that make SXSW unique in one of the most vibrant cities in Europe. We look forward to forming deeper connections with our overseas community and bringing the conversations that start in Austin all the way to London.”

“As a life-long fan of SXSW I truly believe that it’s more than an event – it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future,” added Randel Bryan, managing director of SXSW London.

“SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences, and ideas that can help shape the world.”

Sadiq Khan, Mayor of London said: “I am delighted to welcome SXSW to London for the first time ever, confirming our place at the heart of Europe’s tech and creative sectors and as a global capital of culture.”