B2B digital meetings and events platform HeadBox will unveil a new AI-powered M&E sales tool at IMEX Frankfurt this week in partnership with Radisson Hotel Group.

HeadBox 3D Studio allows M&E teams to send personalised digital proposals using 3D tours embedded with AI-generated narrator videos, in just a matter of minutes.

It enables hotels and venues to create more bespoke, engaging, shareable, and sustainable immersive guided walkthroughs of their venues, with the opportunity to tailor tours to each customer’s needs in a personalised proposal.

HeadBox said the tool streamlines the sales process, reduces the length of the sales cycle, and eliminates travel emissions and costs for unnecessary site visits.

Developed in collaboration with Radisson Hotel Group, HeadBox 3D Studio builds on the success of the partnership between HeadBox and Radisson Hotel Group, which began in 2019.

Since becoming a preferred partner for immersive content in 2022, HeadBox has shot tours for over 120 Radisson Hotel Group properties across Europe, the Middle East, and Asia.

HeadBox’s immersive content has played an important role in Radisson’s digital transformation strategy, helping the group to win numerous awards while also delivering major benefits for their Meetings and Events team with a 35% increase in qualified meetings and events inquiries and a 12+% increase in M&E conversion.

Andrew Needham, CEO and Founder of HeadBox, commented: “HeadBox 3D Studio is just another example of how our M&E platform and our proprietary software tools are helping our customers to improve conversion, increase ROI, move faster, be more efficient, and ultimately achieve more with less. Our partnership with Radisson Hotel Group demonstrates that by ensuring the booking experience is seamless, memorable, and beautiful we drive up conversion and improve ROI.”

Raul Alvarez Barrera, VP Global Digital Experience at Radisson Hotel Group added: “After a very successful partnership with HeadBox for our immersive digital experience strategy, allowing us to showcase our hotels in a brand-new way, we are now looking forward to seeing the results of this new ground-breaking initiative.”