We’re delighted to announce that Dale Hudson, former knowledge and events director at IMEX Group, has launched a new consultancy business and micebook is among her first clients, along with Story Craft LAB and CLIA.

She will be working with the micebook team as content director, developing fresh and exciting educational programmes for our growing portfolio of events, starting with EXPO 2024 in January, International Women’s Day in March and our brand-new LUXE event in April.

Dale brings more than 20+ years’ experience working with IMEX Group, having joined the company before the launch of its first show in Frankfurt 2001.

She has developed many of the inspiring projects at IMEX, such as her Sustainable/CSR and wellbeing programmes, as well as the Future Leaders Forum and the Faculty Engagement programmes. The full education programme at both IMEX Exhibitions in Frankfurt and Las Vegas, including all conference days and show floor elements were designed and developed by Dale.

In her new venture, she is excited about broadening her expertise and collaborating with other events to enhance and cultivate their education and experience projects.

“I’m delighted to be joining Chetan and the micebook team as content director. I admire the intentionally designed impactful initiatives and programmes that micebook are leading to propel the meeting industry forward, focusing on meticulously crafted programmes to elevate the delegate experience for both growth and networking.  I firmly believe that the value planners can gain by joining this thriving community will help both their personal and business development.”

Chetan Shah, micebook founder and CEO, added: “With the world and in turn our sector being in a perma-crisis, it is important to ensure that the content we deliver at micebook events meets the ever changing needs of our audiences. Dale’s experience in engaging audiences with smart and relevant content is unparalleled and we know that her vision will support our community. I am beyond delighted she is joining us.”

Apart from her role at micebook, Dale will also be partnering with Story Craft Lab to contribute to the expansion of their global knowledge Programme. Additionally, she will be working alongside the CLIA team on their new Cruise Exhibition, aiming to bring education to the show floor in a meaningful and creative manner.