Brand experience agency Yellow Fish has announced that event expert Jess Charles is joining the business as head of live.

In this new role, she will work closely with the Yellow Fish team to lead the delivery of all live events and ensure flawless delivery across all global activations as well as being part of the leadership team.

Jess will be re-united with David Heron (Yellow Fish Director since 2022) having previously worked together as Co-Heads of the Black Tomato Agency until 2020.

In 2021, Jess continued her agency journey working across several key client accounts delivering several live B2B/B2E campaigns before returning to her freelance roots as senior executive producer leading a team and delivering a high-level sports sponsorship activation for two years running. She also worked with the micebook team, launching our first micebook Awards event.

“I’m fortunate and excited to have the opportunity to join such a talented and experienced team at Yellow Fish who are all motivated by the endless possibilities to deliver great work for our clients,” said Charles.

“The industry has evolved so much over the last few years, the demand for creativity in events continues to push boundaries and I am looking forward to shaping and growing the live team for Yellow Fish alongside the senior leadership team. It’s an incredibly exciting time for both us and the industry and I can’t wait to collaborate with our clients and tell their story together through the power of live.

Yellow Fish owner and MD Laura Pace commented: “I am thrilled to have Jess on board as we continue to grow and introduce new clients at Yellow Fish. Her expertise will be invaluable across the whole business, not just events, as we continue to evolve to meet client’s changing needs.”

She continued: “Jess is a powerhouse in the events industry, and we are incredibly lucky to have her as part of the team. As an agency we are passionate about delivering events that have a real, measurable impact for our clients. Jess embodies everything we want to do with events – she’s creative, solutions orientated and obsessed with the story. She is also passionate about inspiring and motivating the team. As we grow as an agency and bring in new talent, we want to ensure the team learn from the best.’’