Vine Tree Connections, a MICE hotel representation company, has been appointed to represent Birch (Cheshunt) and Birch (Selsdon) to the MICE market.

Both located just outside London, Birch (Cheshunt) offers a contemporary take on a traditional countryside retreat, whilst Birch (Selsdon) – the host venue for micebook Ventures in June – is nestled in the Surrey Hills offering groups 200 acres of grounds to ‘rewild’ and get back to nature.

As the dedicated sales and marketing representative, Vine Tree Connections – which was Highly Commended by judges at the recent micebook Awards in the Best Representation Company category – will communicate the key brand messaging of both retreats and showcase the properties’ unique offerings for business events including incentives, executive meetings, corporate training sessions, conferences, product launches and more.

Vine Tree’s representation will focus on driving awareness and consideration for Birch (Cheshunt) and Birch (Selsdon) among UK-based MICE buyers.

Emma Waycot, Vine Tree Connections founder and MD said: “We’re thrilled to be working with these outstanding new retreat properties. Birch (Cheshunt) and Birch (Selsdon) offer the perfect blend of contemporary style, stunning natural settings and retreat-style programming that make for an unforgettable corporate event.”

Brian Gore, commercial director for both Birch properties added: “We’re thrilled to be working with Vine Tree Connections, leveraging their contacts and experience in the industry to spread the word about both Birch (Cheshunt) and Birch (Selsdon). We do things a little differently at Birch, but really feel that we have met a team with the same energy and passion for our unique properties and ethos as us.”