Hard Rock International and Mercan Properties have announced plans to open a new Hard Rock Hotel Algarve in Portugal.

The new development will be located in Praia do Vau, Portimão, further expanding the brand’s global reach.

The property, set to begin construction in early 2024 and open in Summer 2026, will have around 275 luxurious rooms and suites and an additional 150 branded serviced apartments.

Along with direct access to the beach while on property, guests will enjoy a wide range of amenities including three restaurants, three bars, three exterior pools, gym, sports area and beach club.

The town of Portimão features historic ports, a lively marina and is globally known for the Algarve International Autodrome, where the Portuguese Grand Prix was held in 2020 and 2021, making it an ideal location for automotive launches and events, as well as incentives.

The town has some of the best beaches in the Algarve region with extensive sandy coastline paired with calm, warm and clear waters. Vau Beach, where the property will be located, borders coppery cliffs, turquoise waters and a large selection of restaurants offering fresh fish.