Powwow has announced that Anna Mason has joined as project director to help identify new business opportunities and support the agency’s growth.

Mason has over 20 years’ experience managing a diverse range of brands, experiential events and sponsorship activations across a portfolio of high-profile clients including Disney, The X Factor, Philips, AXA and Formula E.

She has previously held roles on both the corporate and agency side at companies including Philips, Identity and Yellow Fish and worked with Powwow five years ago on a large project.

Powwow director Amanda Edgcumbe said: “Anna impressed Powwow hugely when working as a freelancer on one of our largest projects back in 2017. We are delighted that she has now decided to join us as part of our permanent core team. Anna’s experience over the last 20 years will help us build and strengthen our current and future client relationships, identify new opportunities for the agency and help develop the existing team to ensure our delivery of events is the highest quality it can be. We are so excited that Anna is now part of our growing Powwow family.  2023 is gearing up to be a fantastic year!

Mason added: I am super excited to be joining Powwow, especially at such an important time for the business. Powwow has always felt like my work home. Having freelanced with the team previously over the years, it feels just brilliant to now be a permanent fixture.

“The team, culture and overall ethos are like no other I have experienced; full of super talented, impressive individuals, who always manage to inject a unique energy into everything they do, as well as having some all-important fun along the way.”