Chateau Denmark, London’s hottest new boutique hotel, has officially opened its doors this month.

Ideal for groups looking for something a bit different, Chateau Denmark is a new brand from Outernet Global and is in collaboration with hospitality industry leader Carrie Wicks’ CAW Ventures. It forms a key part of the wider Outernet London district and comprises bedrooms and apartments designed by Taylor Howes which pay homage to Denmark Street’s unique story.

Once home to the Sex Pistols and where the Rolling Stones recorded their first album, Denmark Street has played host to Hendrix, Clapton, Dylan & Bowie and is a mecca for musicians and the music industry.

The 55-rooms and apartments are housed across 16 characterful buildings in and around Denmark Street, with interior design that imagines a time where “punk rock and vintage gothic meet modern psychedelia with a timeless grandeur”.

Accommodation options include Session Rooms in Superior, Luxury and Deluxe categories, that are housed within the Now Building accessed through Denmark Street. Guests can expect “gold-trimmed, graffitied signature beds to full-blown psychedelia with bold colours and tactile rounded furnishings”, with Deluxe rooms also featuring a ‘kitchenette maxi-bar’.

Outernet London is a new immersive media and entertainment business boasting the world’s largest high-resolution wrap-around screens, a new 2000 capacity live events venue opening later this year, and independent restaurants and bars, all situated right in the heart of Central London.

Located on the corner of Oxford Street and Charing Cross Road, The Now Building will feature four-storey 8k screens with 4D and interactive capabilities, providing an exciting new space for brand activations and immersive live events and experiences.