The Retreat – You’re not in Kansas anymore!

9-11 JUNE 2021

Join us for an escape from urban living for an exclusive 2 day experience for the events industry’s Agency Leaders, where we explore these three areas of leadership: COURAGE . HEART . MIND .

In order to maximise your experience, we encourage you to attend The Retreat for the full duration.

In an era where post-pandemic *FOMO persists,  face-to-face time is precious and content still remains king, our time together will provide insight, experience, conversation and learnings in a safe space.

The inaugural Agency Leader’s live meeting will see you journey through 2.5 days of curated content, handpicked speakers,  a selection of experiential workshops paired with fine food and drinks – all under one amazing, creative space.

The Retreat – You’re not in Kansas anymore!

9-11 JUNE 2021

Join us for an escape from urban living for an exclusive 2 day experience for the events industry’s Agency Leaders, where we explore these three areas of leadership: COURAGE . HEART . MIND .

In order to maximise your experience, we encourage you to attend The Retreat for the full duration.  In an era where post-pandemic *FOMO persists,  face-to-face time is precious and content still remains king, our time together will provide insight, experience, conversation and learnings in a safe space. The inaugural Agency Leader’s live meeting will see you journey through 2.5 days of curated content, handpicked speakers,  a selection of experiential workshops paired with fine food and drinks – all under one amazing, creative space.

Wednesday 9th June 2021
International Women’s Day Session – 2.30-4pm
(Women in Leadership, by invite only)
Check-in for Agency Leaders at Birch, from 3pm
‘Birch Best Bits’ Time to disconnect and reconnect (optional)
In session with Richard Bridge, Managing Director, TBA Brands Division and Guy Horner, CEO, TBA Group
Pre-dinner drinks, Dinner and Networking – from 6pm
Overnight
Thursday 10th June 2021
‘Birch Best Bits’ Time to disconnect and reconnect (optional)
Breakfast and registration from 9am
In session with Chris Penn, Co-Founder, Performance Hotels – creators of Steel and Birch
Diversity Ally Session
A morning / afternoon of Expert and Leader Led workshops sessions
‘Birch Best Bits’ Time to disconnect and reconnect (optional)
In session with Natalie Campbell, Co-CEO at Belu Water Ltd
Pre-dinner drinks, BBQ Dinner, and networking – from 7pm
Overnight
Friday 11th June 2021
‘Birch Best Bits Time to disconnect and reconnect (optional) followed by Breakfast
In session with David McDowall, President & COO at BrewDog
Panel Session with Martin Fullard
Closing remarks
Optional Lunch (at own cost) and networking time on property at Birch. Attendees will have full access
to The Lido, The Hub (co-working space) and a variety of Birch workshops outside of the program.

*micebook. cannot be held responsible for your FOMO!

package options

Wednesday 9th to Friday 11th June 2021

  • Arrive Wednesday afternoon, depart Friday lunchtime.  

To maximise your time at The Retreat, we encourage you to step away and immerse yourself for the full 2-day duration

  • £895 + VAT – Nineteen-member rate 
  • £1095 + VAT – Non-Nineteen-member rate 

Wednesday 9th to Thursday 10th June 2021

  • Arrive Wednesday afternoon, depart Thursday after dinner.

We would love to host you for the entire duration of the event, however understand it may not be possible to attend for the complete experience so we are also offering flexible attendance.

  • £545 + VAT – Nineteen-member rate 
  • £745 + VAT – Non-Nineteen-member rate 

Thursday 10th  to Friday 11th June 2021

  • Arrive Thursday morning, depart Friday lunchtime.

We would love to host you for the entire duration of the event, however understand it may not be possible to attend for the complete experience so we are also offering flexible attendance.

  • £545 + VAT – Nineteen-member rate 
  • £745 + VAT – Non-Nineteen-member rate 

Thursday 10th June 2021

  • Arrive Thursday morning, depart before/after Dinner

We would love to host you for the entire duration of the event, however understand it may not be possible to attend for the complete experience so we are also offering flexible attendance.

  • £295 + VAT – Nineteen-member rate 
  • £395 + VAT – Non-Nineteen-member rate 

Join us for a dinner at Birch

  • Wednesday 9th June OR Thursday 10th June 2021 
  • £80 + VAT – Fixed Rate

Booking T&Cs

  • In line with Government restrictions, should micebook. be required to cancel this event in full and reschedule, a full refund will be provided following official notification of cancellation.
  • Should you wish to cancel your place, bookings can be cancelled 2 weeks prior to the event date (on or before the 26th May 2021) in order to receive a full refund less an admin fee of £150.
  • Cancellations made less than 2-weeks will be charged at 50% of the total package price. Please provide your cancellation in writing to 
  • We may consider a replacement at the same level. If you are unable to attend and would like to send a replacement, please contact 
  • Any no-shows on the day will be charged at 100%
  • In order to attend this event and ensure that we are operating in COVID-19 safe environment, we will be asking all guests to remote test using a lateral flow system 24-hours before you are due to arrive at the venue. Further details on this testing service will be provided to you as part of your joining instructions. By attending this event, you agree to be tested in advance.

COVID-19 – Our commitment to your safety

In line with Government Restrictions, where live events are permitted to take place, we are ensuring that we work to the capacity limits for indoor/outdoor events and follow best practices to avoid any increased risk to our audience. Remote lateral flow testing ahead of the event is required and will be managed by our event H&S partner. Further details will follow post registration.

We are also working with Birch to complete a comprehensive Risk assessment which will be available to our leaders on request ahead of the event itself. Subject to Government guidelines closer to the event date, we will advise of any important changes which may affect your attendance.

Together, we will ensure we can provide the most comfortable and enjoyable environment at The Retreat!

Access to Birch

Birch is located just 30 minutes north of London. Car parking is available onsite, free of charge.

Lieutenant Ellis Way, Cheshunt, EN7 5HW

what3words

///handle.silk.comet

You will be required to make your own way to/from the venue. Further access details can be found here: https://www.birchcommunity.com/contact-us/

Join Our Community

Join our community and receive the latest trending industry news in our weekly Departure Lounge and exclusive invites to events