EVENT INFORMATION
Please refer to your schedule and agenda for the full itinerary for X: by micebook. Here you will discover speakers, daily breakdown or activities, meals and educational content sessions.
For more information on your meetings, please refer to the separate meeting FAQs.
Arrivals throughout the day. Please ensure you arrive by 18:00hrs latest to ensure you are checked into the hotel and are ready for departure of our evening event. Hotel check-in available from 3pm
Meliá Costa Atlantis Tenerife, Av. Venezuela, 15, 38400 Puerto de la Cruz, Santa Cruz de Tenerife, Spain
Airport transfers will be provided for those arriving on either the 1st or 2nd October and departing on the 5th October.
Arrival Transfers – 1st / 2nd October – Once you have collected your luggage please proceed to the arrivals hall where you will be met by our local representative who will be holding a micebook sign. You will then be directed to your awaiting vehicle for transfer to the Melia Costa Atlantis hotel.
Departure Transfers – 5th October – Your transfer time from the Melia Costa Atlantis to the airport will be handed to you on registration
We recommend casual, comfortable clothing for the daytime activities. Stay comfortable while you learn, network, and explore the city!
For the evening on Saturday 4th October, chic and stylish, with comfortable shoes. No black tie—just smart-casual for an X-cellent Gala Dinner.
Your X Packing Guide (If it’s not comfy, it’s not X-ready)
Day 1 – Thursday | Arrival
✔ Easy travel wear
✔ Welcome Dinner: Chic with a twist – colourful, expressive, bold
Day 2 – Friday | Meetings Day
✔ Smart casual – relaxed, comfortable
✔ Dinner: Relaxed elegance (no heels required)
Day 3 – Saturday | X-Day
X-Day – Pack for a path that chooses you!
✔ Activewear + sports trainers (be ready for whatever your mindset unlocks)
✔ Mindset bracelet (collected at check-in)
✔ Extra casual daytime outfit (just in case – the unexpected never checks the dress code)
✔ Sense of adventure + personality
✔ Suncream, hat, and sunglasses are highly recommended.
✔ Warm jumper or light jacket
☀ All X-Day adventures take place outdoors – the island is your playground.
X Finale Dinner:
✔ Dress to impress – but remember, there’s a 5-minute walk, so pick shoes that can handle it.
Day 4 – Sunday | Departure
✔ Easy, light travel wear
✔ Memories, connections, and maybe a slight tan
✨ X-tra Notes:
- Pack for the unexpected
- Swimwear, suncream and sun hats for free time
- This isn’t about perfection, it’s about expression
- Evenings can cool down — pack a light layer
- Above all, bring yourself – the most unrepeatable part of the journey
We encourage all guests to download the event app prior to the event to easily access their schedules. All information is also available on the event platform. If you have trouble logging in or accessing your schedules, please contact the micebook team.
All guests must download the event app prior to the event to easily access their schedules. All information is also available on the event platform. If you have trouble logging in or accessing your schedules, please contact the micebook team.
→ Apple download → Google Play download
MEETING INFORMATION
15mins meeting time and a 1min break before your next appointment.
The 20 in-person meetings will take place on Friday 3rd October. If you are unable to attend the meetings and would like to allocate a replacement, please inform the micebook team at your earliest convenience. Please refer to the code of conduct and we urge you to tailor your meetings to keep within the theme of the event to gain maximum benefit and form quality relationships.
Exact locations can be found within the event schedule.
There will not be access to power points during the face-to-face meetings – please come prepared with charged devices and power banks if necessary. There will also be a charging station in the conference room.
If you have any issues accessing the link or using the platform during the day, please email Olivia directly at [email protected].
Please ensure you are accessing the platform on Chrome, Firefox or others. Internet Explorer and Safari are not fully supported. You can find further platform assistance here.
HOTEL INFORMATION
Meliá Costa Atlantis Tenerife
Address: Av. Venezuela, 15, 38400 Puerto de la Cruz, Santa Cruz de Tenerife, Spain
Checkout: 12 noon
Phone: +34922374545
Web: HERE
Breakfast: 7:30 AM to 10:30 AM in the Rumba Restaurant
Your room rate and breakfast are covered by the event booking. You will be liable for all other incidentals and will need to clear before check out. If you would like to sign incidentals to your room you will need to register your credit card at the main reception upon arrival. Any additional costs against your room bill need to be cleared before you depart the hotel on the 5th October.
You may have seen our update by email — here’s the key info in case you missed it.
We had originally planned to host X by micebook 2025 at the soon-to-open Gran Hotel Taoro. However, the property’s transformation won’t be complete in time for our October event. In true X spirit, we’ve embraced the unexpected and secured the newly refurbished Meliá Costa Atlantis Tenerife in Puerto de la Cruz.
Importantly, Gran Hotel Taoro remains a proud partner of X, standing alongside us to make this edition possible. Here’s a message from the hotel:
_____________________
“Dear friends of micebook,
Gran Hotel Taoro has always been a place of transformation — and as we reimagine this historic landmark into a new five-star experience, our journey continues with care and craft. While we had hoped to open our doors in time for X, the reality is that our transformation is not yet complete.
But X is about embracing the unexpected, and we are proud to live that value with you. In true collaboration, we are partnering with the newly refurbished Meliá Costa Atlantis Tenerife, a stunning property in Puerto de la Cruz, still framed by the magnificent Mount Teide and the island’s untamed north.
Though you will stay at the Meliá this year, please know that Gran Hotel Taoro remains a proud partner of X, helping to make this edition possible.
We cannot wait to welcome you to Gran Hotel Taoro in the near future. Until then, we are honoured to walk alongside you on this extraordinary journey.”
— Gustavo Escobar, Director General, Gran Hotel Taoro
Hotel Venue & Parking – Meliá Costa Atlantis
Av. Venezuela, 15, 38400 Puerto de la Cruz, Santa Cruz de Tenerife, Spain
The hotel offers parking, subject to availability on arrival. Standard charges apply (to be settled directly with the hotel). If full, there is additional parking available across the road.
DELEGATE INFORMATION
Should you need to send a substitute attendee, please let the micebook team know as soon as possible.
If you feel unwell at any point during the event, please contact a member of the micebook events team and let them know. Medical assistance will be provided if required.
Please ensure you have comprehensive travel insurance that has been organised by yourself. The micebook events team cannot assist with this unfortunately.
Please ensure your luggage is clearly labelled with your full name.
Please bring a piece of luggage plus a small day bag or rucksack, which you can carry with you as you explore.
We won’t have a dedicated quiet zone available at the event. However, if you need a quiet moment during the day, please let our team know and we’ll do our best to help.
You may also prefer to use your own rooms if you’d like some time to yourself.
The micebook team will be on-hand to help with any enquiry you may have for this event. If your answers are not answered within the information provided, please just come and find us or contact us below:
Follow the micebook team on @micebook
We would love you to post on your own channels whilst at the event using hashtag #micebook #Xbymicebook #NotYourUsualJourney #FindYourPeak
