Oman | 1-4 October 2026

X: by micebook - The compass keeps moving

X was never designed to be just an event. It’s a question. A challenge. A step into the unexpected.

In 2025, we asked: what if the top isn’t really the top?

In 2026, we go further.
Because the path doesn’t end at the peak — it twists, turns, and unravels to reveal something new.

X: by micebook 2026 is about stripping back what you think you know — about the industry, about connection, about yourself — and rebuilding it with fresh perspective. It’s not about following the route everyone takes. It’s about finding your own.

This is where conversations become collisions, where business meets curiosity, and where we leave the mask of “business as usual” behind.

Because X isn’t a destination. It’s the journey you didn’t expect to take.

X-Periment

What if the unknown is where it all begins?
X is an invitation to let go, lean in, and experience the journey together — where curiosity, trust, and shared discovery lead the way.

X-Celerate

What if connection could move ideas further, faster?
20 curated 1:1 meetings designed to spark collaboration, build trust, and create meaningful momentum.

X-Plore

Become an Arabian explorer and embrace the spirit of adventure. See Oman through a brand new lens, where culture is abundant, connection is essential and the uneXpected is a given.

Discover Oman

Why Join X: by micebook

01
Content that Challenges

Big ideas, bold perspectives, and sessions designed to shake up your thinking.

02
Double the Value

20 x 1-2-1 meetings with top-tier suppliers — plus transformative conversations you won’t find anywhere else.

03
Destination-Led Immersion

In a land where the silence is vast and the desert breathes — every horizon hides a heartbeat.

04
Fully Hosted Buyer Programme

Return flights, 5★ accommodation, food, drink, and curated activities — all on us.

Why Attend?

20 high-value business meetings with top-tier suppliers

Participate in curated content designed to make you think

Explore a destination that surprises and inspires

Be part of something different and designed to challenge yourself

Event Partners

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