Best Destination Campaign


This category will recognise the best virtual/hybrid event or campaign created by a destination marketing organisation (DMO), convention bureau, tourist board or destination management company (DMC) to showcase their destination to event planners. The winner will need to demonstrate excellence across several areas including creativity, interactivity, and innovative use of technology. Judges will look for a compelling, impactful, and memorable experience or campaign that delighted and engaged the target audience and smashed its objectives. Entries should include proof of engagement level and impact as well as client and attendee feedback.

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