This category is all about celebrating the most creative and compelling content activation. The winner will be the virtual event that delivered the best, most targeted and relevant content for its audience. We want to know how you brought that content to life through creative delivery such as storytelling, crowd-sourcing or other clever activations. Judges will look for interactivity and innovative use of different formats and technology. Entries should include data evidence of registration and engagement levels as well as client and attendee feedback.